Consumer Empowerment Project
‍CEP is a partnership between Euroconsumers and Google to help create a better consumer environment. I lead this project making key design decisions forming a direction that is colourful, playful and engaging.

Ask
The CEP mission is to empower consumers through dialogue. They aim to help consumers understand their rights so that they can make better informed decisions. They required a brand identity phase to emphasise the importance of dialogue followed by a visual design phase to create the platform.

Response
We worked intensively on the brand phase to create a series of brand elements that represent dialogue and the intersection of different statements. Then flowed it into the UI work in the design phase. Colours divide up sections, bubbles overlap to create new colours giving a feeling of group dialogue with an overarching sense of structure and cohesion.