DAP logo.
Digital Acceleration Program
An elevated and quality experience that delivers instant and ongoing value for C-level clients from the retail space. Helping them to easily create impact and power long term growth and accelerate their digital maturity for their business.
Ask
To create a premium, clean and rich learning hub for C-level and B-levels to up–skill their digital maturity (an organisation's ability to create value through digital). Allowing them access to learning modules, content and the ability to track their progress. DAP required UI design, a new visual identity and a strong design system.
Response
We created a design direction that feels premium, exclusive and trustworthy. From the soft neomorphic backgrounds to the rich warm colours, round edges and type set confidently in large spacious layouts we crafted a truly premium brand that flowed into UI designs that appeal to C and B level executives.
DAP dashboard (logged–in homepage) hero concepts / exploration.
I started the UI phase by doing concept work on potential components.
The dashboard is the logged in state for users. The target user tends to not have much time so it's important they get a concise overview and find what they need to progress quickly. From the progress summary in the hero to the up next section, followed by the first learning module to begin the page is designed to throw the user straight into learning and progressing.
DAP dashboard desktop design.
DAP Brand book.
Alternative logo concepts presented.
Alternative logo concepts presented with Google colours.
Alternative logo concepts.
Year 2023
Client Google + DAP
Credits Jahkeeta Jei Innis.
Skills Lead Creative, UI, Branding, Concept, Design System.